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It’s no secret that the last few years have spawned some crazy food trends. Whether or not this is due to the inherently creative nature of human beings, or because of the number of 'likes' that Instagram-worthy images of food can give you - I’m not sure.
But one thing I do know is that brands, restaurants and food industry workers have recognised that there is power in gimmicks. If you can create a food trend that is quirky, interesting and visually pleasing enough to be a hit on Instagram, it generally means your brand or product will witness a surge in popularity (and subsequently - profits)
Let’s take a look at some of the craziest food trends out there that most certainly would not exist if is wasn’t for Instagram
I mention this trend first because it seems like one of the most ridiculous. What constitutes a ‘unicorn frappuccino? Is it a frappuccino made from unicorns milk? Can you milk a unicorn?
No - you can’t, because they DON’T EXIST!
But this minor technicality has not stopped brands such as Starbucks jumping on the mythical beast bandwagon, and creating a multi coloured beverage that’s just begging to be snapped for Insta’.
The Gothic ice cream trend is a sub-genre of the activated charcoal food trend which has become pretty popular in the last couple of years. Originally touted as an ingredient that offered certain health benefits (not to mention tooth-whitening properties), image and aesthetically conscious chefs, brands and food-designers quickly learned that this ingredient can give food an instant Gothic makeover.
We’ve seen Gothic pizza, Gothic lattes and yes - Gothic ice-cream. Apparently the only requirement for food to qualify as 'Gothic' is for it to be black.
Yes, they look awesome, eye-catching and aesthetically pleasing. But smoothie bowls are a perfect example of a food trend that pits style over practicality.
Pouring your smoothie into a bowl and then adorning it with fun toppings such as fruit, frosted berries, sprinkles and maybe even a dash of food colouring looks great on Instagram, but I’m not convinced it makes said smoothie taste all that much better.
Just when you thought that the glitter trend was in it’s death-throws, this shiny beverage appears from nowhere - first cropping up in a cafe in Mumbai, and then spreading like a sparkling disease to infect trendy coffee shops worldwide.
Glitter lattes, glitter cappuccinos and other varieties of glittery coffee are now populating peoples Instagram feeds, proving that sparkly food has an enduring appeal. But it has to make you wonder: what does it look like on it’s way out?
We’ve milked the unicorn motif as far as food trends goes, so why not throw mermaids into the mix too? Enter Mermaid Toast!
This trend, created by a food stylist named Adeline Waugh, absolutely would not exist without Instagram. It’s basically cream cheese mixed with edible colourant (Waugh uses algae, but food colouring works just as well), spread on toast and sprinkled with a bit of sparkle. Why this constitutes the ‘mermaid’ title I don’t know - but it does look rather pretty.
Have you tried any of the above food trends? Let us know on Facebook - or hit us up in the comments section!